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Guide to Insurance, continued
Just the Basics
There are a few types of insurance every business needs. You probably
bought policies that covered those areas when you first opened your doors-but
have you kept up with your business's changing needs? Let's take a look:
Business property
coverage. This insures your office equipment, inventory, and the building
you own or tenant improvements you've made to space you rent against a
range of perils, from fire to windstorms and some water damage-roof leaks
are usually covered; floods aren't.
How much coverage
do you need? The
simple answer: What would it cost to get your business afloat again in
the event a fire burned everything you own to cinders? "Determine
how much your property is worth. That's how much coverage you need,"
says Madelyn Flannagan, director of research and information for The Independent
Insurance Agents of America.
Take note: This isn't a static number. You'll want to continually update
your limits. "Many business owners neglect doing this," says
Flannagan.
Liability.
This is what covers lawsuits from accidents that cause bodily injury (a
delivery person slips on your steps), accidents that cause property damage
(you sell a defective lubricant that burns out a customer's car engine),
and a grab-bag of miscellaneous claims (like libel, slander and false
advertising). "Don't buy less than $1 million in liability coverage,"
says Flannagan.
Buy just liability
and property protection, and that's a start. But there are many more kinds
of coverage you need, some of which are even required, either by law or
by insurers. Below, we've assembled a grab-bag of policies. You probably
don't need them all. But we'll bet you need more than you have.
Disasters.
Many natural disasters-earthquakes and floods, for instance-aren't covered
under standard property insurance policies. Coverage is available, sometimes
from government agencies, sometimes from private insurers, and costs vary
wildly. Earthquake insurance in California is pricey; in Texas, it's very
cheap. If disaster insurance is inexpensive for your area, that's probably
because insurers know it will rarely be needed. "[But] business owners
ought to think hard about buying it," says Jones. "I had one
client whose business was in a 500-year flood plain [meaning the best
scientific guess is that it would flood only once every 500 years], and
he got flooded out last year." Ask your agent how much disaster insurance
would cost you. If it's expensive, that's all the more reason to buy it-the
proof you need it is that insurers label your area "high risk."
Umbrellas.
What happens when a lawsuit someone files against you brings in a verdict
that exceeds the limits of your liability protection? It's bad news for
you, unless you have umbrella protection, which provides, usually affordably,
for "super limits" on protection, says David Sterling, president
and CEO of Sterling & Sterling, a Great Neck, New York, insurance
brokerage firm. An umbrella kicks in only when the ceiling of the basic,
underlying policy is reached; that's why it's cheap. The umbrella issuer
is betting you'll never exceed your basic policy limits. Buy an umbrella
policy, and you can dramatically extend your coverage for a small amount
of cash. How much coverage do you need? That's your call, and your answer
will hinge on the size of your business and the size of jury awards in
your state. A local insurance agent should be able to guide you in picking
an amount of coverage that will bring you peace of mind.
Employment Practices
Insurance. "Ten years ago, this coverage was non-existent; now
it's widely available," says Olmstead. And it's also widely needed.
If an employee sues your company for sexual harassment, wrongful termination,
job discrimination, or any of the other increasingly popular claims alleging
failures in your employment practices, this coverage kicks in with money
so you can mount a legal defense and, if necessary, pay a settlement or
damages. "There should not be a business without this coverage. Get
it," says Sterling. He pegs the typical cost for a business with
less than 100 employees at about $5,000 per year.
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